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Township & the Mass Market Advertising

Wall Murals | Spaza Shops | Building Wraps | Taxi/Bus Wraps- Ranks | Activations | Free Wi-Fi Hotspots | Taverns & Hair Saloons Branding

DOWNLOAD OUR PROFILE.pdf

Township Taxi

Advertising

Township & City Bus

Advertising

LocalTaxi

Advertising

Township Advertising

2020

OurServices

Wall Mural Advertising

Building Wraps

Spaza Shops & Taverns

Wi-Fi installation on Advertising mediums

Taxi & Bus Advertising + Taxi Rank Advertising

Mall Advertising

Websites & Online presence

Branding - Indoor & Outdoor

Our Works

Client: DStv

Braamfontein, Johannesburg
Client: Gauteng Provincial Governemnt

Gauteng
Client: DStv

Gauteng, KZN, Mpumalanga
Metro FM

Nelspruit, Mpumalanga
Client: GPL

Rissik Avenue, Johannesburg
Client:

Johannesburg
Client: GPL

Rissik Street, Johannesburg
Client: Chesanyama

Westonaria, Johannesburg
Client: IMEXSA

Gold Reef City, Johannebsurg
Client: Gomora Carnival

Alexandra, Johannesburg

About Us

We are Uyadi Pty Ltd, established in 2014, an Out of Home Advertising company. We specialise in placing brands in the eye-line and get attention of the mass market, in the Township, city centre or at taxi ranks and shopping malls, our mediums are wall murals, spaza shops, taxis to taxi ranks. The South African mass market presents significant opportunities for businesses to grow their market share and reach a large customer base. Understanding the specific needs and preferences of the mass market, adapting products and services accordingly, and navigating the competitive landscape are key challenges for businesses, which we pride oursleves in being the go-to partner to reach this market.

We deliver to the client’s requirements right across the LSM’s. Our mediums and platforms are right in the eyeline of the demographic, allowing us to pinpoint accurately to the required LSM, in turn reaching them consistently. We are constantly adding to our existing platforms and mediums in our pursuit to further refine and multiply our delivery.

Why outdoor?

*Fact is - That is Where the People Are!

- Out-of-home advertising reaches approximately 85% of the adult population in South Africa.

Our Journey

We have come a long way from being a start-up agency/flighting company to now a full OOH company with capabilities across all lines- ATL, BTL and TTL with services like Wall Mural Advertising, Spaza Shop Advertising, Bus/Taxi Advertising, Brand Activations, Billboards, Building Wraps and Free Wi-Fi hotspot Advertising. The Free Wi-Fi hotspots are our entry point and bridge into the virtual/online advertising space from the traditional methods, with that maximising reach and advertising opportunities to an audience from any of our platforms as an add-on service.

Our Ethos

Success is measured not just by profit, but by shared growth—with clients and the communities we work in, underlined by the culture of 'ubuntu'. Our core identity, values and beliefs give us the framework in which we believe in, doing business with a purpose, partnerships are more valuable for long term relationships. This defines our existance, how we operate, and what we stand for.

- Build Trust: align with partners that reflect shared values.
- Differentiation: In a crowded market, ethos is our signature.
- Rooted in local values, yet forward-thinking and competitive.
- We operate with transparency, honesty, and accountability

Community

In the township, we extend our partnership with our landlord partners to be more of a family rather than it being just transactional by creating opportunities for them to connect with stokvels, mogodisano and socials clubs. The majority of our landlords are women, eldery women, 'abogogo' being the main beneficiaries of our Phakamis'ikasi-nomphakathi program. We regurlarly refurbish, re-paint the walls aswell as making the outside yards look presentable.

We have Worked with

Vital Information

Township CX report 2024 “The Township is Everywhere,” focuses on how township communities are no longer seen as isolated or secondary markets but as key drivers of South Africa’s economy, with an estimated R900-billion in spending power. The report emphasises that brands are falling behind in leveraging digital platforms to connect with increasingly digitally savvy township residents, with many consumers citing brand inactivity on social media as a trust detractor.
Township CX report 2023 While the kasi economy is faced with daunting challenges, data shows that township residents prefer to shop close to where they live, with 23% of survey respondents saying they spend 25% to 50% of their income in the township. A further 25% of respondents say they spend more than 50% of their earnings in the township. With food prices constantly on the rise, township residents tend to stretch their rand by buying smaller items closer to home, rather than spending on travel to shop.
THE 2021 SOUTH AFRICAN TOWNSHIP MARKETING REPORT (2021) A Multi Billion Opportunity for brands. Almost half of South Africa’s urban population lives in townships and informal settlements (T&IS) [1] with the number rising to above 60% in areas like Cape Town. [2] While unemployment is rife and household incomes are low, in aggregate the township market represents hundreds of billions of rands of spending power. Insight help marketers better understand how to tailor their messaging to speak to the needs and wants of this substantial audience.
Break Bread Consulting, 2014 The township’s economy is estimated at R307-billion nationally and with the rise of township residents climbing the corporate ladder, more brands are trying to penetrate the township market to cash in. Townships such as Soweto, Gugulethu and Umlazi have grown significantly and are becoming more diverse in terms of culture and income levels.
Break Bread Consulting, 2014 Over 60% of South African citizens live in townships, and there is a lot of spending power in this market. The buying trends indicate that the township market is big on spending. This is where we come in for brands. The opportunities are endless, but they require different marketing strategies as these markets are different from the conventional.
FinMark Trust (2004) According to research more than 40% of the urban population lives in townships alone. Additionally more than 20% of the population lives in informal settlements and low-income housing estates, for example, 73% of residents of Johannesburg live in these areas combined; 43% of residents of Johannesburg live in Soweto alone.
Global Insight: ReX Version 2.0p (305), 2007 Emerging data indicates that townships are largely – but not exclusively – an urban challenge. A quarter (24.35% or about 11.6 million) of South Africa’s population of 47.8 million people live in the 76 largest townships in the country.
Source: World Bank, 2015 Household Final Consumption Expenditure (Million USD, Constant Price 2000)
2015 - 252,882

2016 - 254,654

2017 - 260,355

Household Final Consumption Expenditure (Annual Growth, %)
2015 - 1.8%

2016 - 0.7%

2017 - 2.2%
GPG, 2018 Between 2014 and 2017 public procurement spend on township enterprises increased from R600 million to R17 billion
September 06, 2018. Lebogang Mokubela. The township retail market is a force of its own and should not be overlooked or underestimated as it currently has the buying power of over R11 billion. The number of shoppers who turn out at Maponya Mall at any given weekend bears testimony to this. As an example, sitting at 65000m2, the R650-million Maponya Mall in Soweto is one of the largest retail hubs in South Africa.
Gauteng Quarterly Bulletin 2012:36 Gauteng is the economic hub of the country, contributing the largest share (26.5%) of the country’s retail industry. The province houses 45% of the country’s shopping centres and contributes (together with the wholesale sector).
Prinsloo 2014:6 As the most populous area in South Africa, with 1 271 628 inhabitants, Soweto is a key retail growth point (Prinsloo 2014:6, population growth is a key driver of retail growth). Johannesburg, as the biggest metropole, is boosted by the 3.7% that Soweto contributes to the gross domestic product (GDP) of the province.
StatsSA (2012) According to StatsSA (2012), in 2011 Soweto consisted of 355 331 households and the economically active residents (15–64 years) constituted 71% of inhabitants. Based on spending power of R5 billion annually, this area emerged as a lucrative business opportunity for large retailers and a resultant increase in formal SMMEs (Steyn 2013).
Donaldson, Mehlomakhulu, Darkey Dyssel & Siyongwana, (2013); Miotto & Parente, (2015); Sheth, (2011) Enticed by the billions of consumers and opportunities presented by emerging markets around the world, multinational corporations (MNC‘s) have spent the past two decades exploring the fast-growing emerging markets (Dawar & Chattopadhyay, 2002, Miotto & Parente, 2015). Given the emergence of the new middle class in these markets and the increase in purchasing power, emerging markets continue to be the focus of this century‘s discussion for marketers.
September 01, 2017. Karabo Mofokeng, BWD. The taxi industry alone transports 16 million people. That’s 93% of South Africa’s total commuter population and research shows these people now spend more time than ever travelling – which translates into a captive audience for marketers with an appropriate message.
September 01, 2017. Karabo Mofokeng, BWD. Research also indicates that taxi commuters are more upscale than previously thought, with 30% falling into the“black diamond” category of black upper middle-class consumers.

Consumption Expenditure Purchasing Power Parity
(2016) - 5.86
(2017) - 6.06
(2018) - 6.21
(2019) - 6.40 (e)
(2020) - 6.62 (e)
Purchasing Power Parity (Local Currency Unit per USD)

Uyadi Advertising

51 Avalon Street, Modderfontein, Lethabong.
0100 355 433

076 026 9425

nash@uyadi.co.za

hello@uyadi.co.za
Monday - Friday

9:00 AM - 5:00 PM

Township & the Mass Market Advertising

Wall Murals | Spaza Shops | Building Wraps | Taxi/Bus Wraps- Ranks | Activations | Free Wi-Fi Hotspots | Taverns & Hair Saloons Branding

Township Taxi

Advertising

Township & City Bus

Advertising

LocalTaxi

Advertising

Township Advertising

2020

OurServices

Wall Mural Advertising

Building Wraps

Spaza Shops & Taverns

Wi-Fi installation on Advertising mediums

Taxi & Bus Advertising + Taxi Rank Advertising

Mall Advertising

Websites & Online presence

Branding - Indoor & Outdoor

Our Works

Client: DStv

Client: Gauteng Provincial Governemnt

Client: DStv

Metro FM

Client: GPL

Client:

Client: GPL

Client: Chesanyama

Client: IMEXSA

Client: Gomora Carnival

About Us

Our Journey

Our Ethos

Community

We have Worked with

Vital Information

Contact Us

Send Message